Client:
A global EdTech company headquartered in New York, USA
Need:
Assist in building an in-house marketing team
Plan:
As the company established its offshore centre and a full-fledged marketing division in India, it lacked marketing expertise and needed a Digital Marketing specialist to build the team from the ground up. Tech Tales offered its Consulting Services to help identify the requirements and relevant talent to establish a comprehensive marketing team.
Services
Taking the need into account, Tech Tales leveraged its Consulting expertise to offer the below-listed services:
- Requirements analysis to understand what the objective of the team is
- Identifying all the relevant skill setsfor the team
- Draft job descriptions for the identified roles
- Profile evaluation to assess the relevance to the specific roles
- Interview shortlisted candidates to recommend the right talent, in terms of expertise and cultural fitment.
Result
The team kickstarted its operations within 2 weeks of the beginning of our consulting services. Today, the team is fully operational, with periodic guidance from the experts at Tech Tales.
